Must Read: Chloë Sevigny Stars in Apple Watch Ad, Vanessa Seward

Date post: 23/11/2015
Apple has enlisted the help of "It" girl Chloë Sevigny to star in its Apple Watch campaign. The actress and all around cool girl changes into multiple outfits, with different Apple Watch bands to match each one. Does this inspire you to incorporate the Apple Watch into your wardrobe?

Moda Operandi's best-selling spring 2016 dress is by Carolina Herrera
Following a designer's runway show or presentation, Moda Operandi makes the looks available for preorder months before they hit stores. Meaning we already have data on which pieces from spring 2016 are winning with shoppers — particularly those for whom money is no object. The online retailer's top-five bestselling items were Carolina Herrera's $6,000 pastel pink dress, Etro's $7,540 lace-front dress, Delpozo's $2,300 shawl, Etro's $4,465 silk sundress and Dolce & Gabbana's $9,595 poplin dress. {WWD}

Instagram launches new app, Boomerang
Boomerang, which Instagram unveiled Thursday, takes a burst of photos and then stitches them together in a mini-video that plays forward and backward. It's really simple, and can make you look more creative and tech-savvy than you actually are. Take a look at the demo video here. {Instagram}

The costs of pursuing an intellectual property theft case
Back in 2011, freelance designer Iskander Asanaliev accused United Nude of copying his footwear designs from sketches that he had sent to the company. And while similarities do exist, it's also hard to prove whether or not the ideas came from Asanaliev or UN's older shoe models, in which case UN could also claim that Asanaliev drew inspiration from its existing designs. Both parties have been embattled ever since and the whole situation exemplifies the challenges of intellectual property protection in the fashion industry. {Quartz}

Public School designers shill watches for IWC
Luxury watch brand IWC has partnered New York ready-to-wear label Public School for three short marketing videos featuring Public School-clad models sporting watches from IWC's new Portofino 37 collection, the company's first for women. There are also short interviews with Public School (and DKNY) designers Dao-Yi Chow and Maxwell Osborne.  {WWD}
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